Our Approach

1/3 of teens surveyed say that they have been bullied in the past year.

Survey conducted by The Choose Kindness Project with Ipsos

Bullying can negatively impact key parts of a teen’s life

The Choose Kindness Project survey conducted by Ipsos

Bullying can be much worse for certain groups of people


of LGBTQ+ students experienced harassment or assault in 2021


increase of Anti-Asian hate crimes in 2021


of people with disabilities/health conditions reported being bullied in the past year


rise in Antisemitic incidents in this year alone

Importantly, when young people feel connected to adults, they are less likely to report ongoing sadness or hopelessness.

Working Toward a Solution: The Choose Kindness Project

The Choose Kindness Project is teaming up with leading nonprofit organizations to champion intentional inclusion across three pillars of work:

  • Prepare parents, coaches and other caring adults with the resources and guidance they need to help young people build the futures they imagine
  • Inspire a culture of inclusion, mental wellness and belonging so all young people feel safe to be themselves and allies to others

Addressing Challenges Voiced by Youth and Parents

To better understand the experiences that children are going through and whether parents have the resources to turn to for advice when needed, we commissioned The Choose Kindness Project survey, conducted by Ipsos.

Supporting Communities Nationwide

In too many communities, young people and adults have limited or no access to supportive programs. The Choose Kindness Project invests in expanding services of Alliance member organizations to fill gaps and bring more services to more people across the country.

Spark Collaboration and Innovation

The Choose Kindness Project invests in collaboration and innovation among Alliance partners to unite their experience and accelerate positive impact.

Collaborations range from creating tools for parents, coaches and caring adults, to empowering students and athletes to help lead bullying prevention efforts, as well as working directly with youth to identify the most relevant and actionable acts of kindness.

Engaging Parents at Home

The first of many interactive campaigns will engage parents and adults, providing them with actionable tips to build trust, model empathy and foster open communication.

Elevating Best-in-Class Resources for Parents, Coaches and Caring Adults

Helping adults find actionable resources from The Choose Kindness Alliance to promote bullying prevention, intentional inclusion and youth mental wellness.

Meet The Choose Kindness Project

The Choose Kindness Project is guided by the nation’s leading organizations on bullying prevention, intentional inclusion and youth mental wellness.

Learn More About the Alliance
Emergency Services

Call 911

Emergency: 911

Mental Health Crisis

Call 988

Mental Health Crisis: 988